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FTC to Host Workshop on Advertising Disclosures Online and in Mobile Media May 30

Yesterday the Federal Trade Commission announced that it will host a day long workshop open to the public on May 30 to explore whether new guidance is needed for advertising disclosures made both online and in mobile media.  The workshop will address the Dot Com Disclosures and how potential revisions could illustrate clear and conspicuous disclosures in the online and mobile advertising environment.  The FTC started seeking input on how to revise the Dot Com Disclosures to account for changes in technology since the guidance was originally issued last year.  

Topics to be addressed include:

- How can effective disclosures be made in social media and on mobile devices, especially when space is limited for disclosures? 

- When can disclosures provided separately from an initial advertisement be considered adequate?

- What are available options when consumers use devices that do not allow downloading or printing terms of an agreement?

- How can short, effective and accessible privacy disclosures be made on mobile devices?

The FTC also seeks suggestions of topics of discussion and original research.  Requests and recommendations can be sent to dotcomdisclosuresworkshop@ftc.gov.  Additional information is available here.


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